As well as producing video content marketing, Refine Media is also providing premium training services to get executives ‘camera-ready’ for any media interviews.


We work with a wide-range of companies, including PR firms, teaching executives media interview strategy and showing them how journalists work. We conduct mock interviews to put executives through their paces. Some of our most recent happy customers include: Experian, World Wide Fund, R.M. Williams, MoneyMe, Agent99 and WordStorm PR. We bring high-end camera equipment to film the interviews and play the footage back immediately after filming to allow for instant feedback.

The service is provided by Refine Media’s Simon Palan, who has 15 years journalism experience, including 9 years as a business & finance reporter and anchor at ABC TV News, Sydney. During his time at ABC, Simon also produced & presented his own TV show called the Consumer Quarter on ABC News 24. He has also written for various print media, including the Sydney Morning Herald.

During the media training sessions, Simon shares his intimate knowledge of media trends and interviewing techniques, as well as his vast experience helping executives appear calm and confident on camera.


For $280 per hour + GST (minimum 3 hours) Refine Media will come to your offices with our camera and playback equipment. Or for $220 per hour, we conduct mock interviews without the camera equipment. We also have a small variable charge to cover time spent researching and preparing for interviews. The amount of the charge depends on the number of interviews and the complexity of the research required.

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Refine Media’s Simon Palan

Simon Palan enriches our media training program by providing the context, perspective and insights of someone who has worked in the industry. In our program, he has interviewed senior executives on a topic of choice, and then has used the footage taken to encourage constructive feedback and further refine their skills. I am pleased to recommend his work. 

Karina Randall

Karina Randall Communications

Simon Palan brings a lot of value providing great insights about how journalists think and what the media want and need from ‘talent’. It’s also great to have him professionally record our clients on camera so that we can role-play scenarios effectively and provide valuable feedback.
Monica Rosenfeld

Managing Director, Wordstorm PR

The team at Refine Media are a delight to work with – beyond professional, highly courteous, and excellent at what they do. Five stars and two thumbs up!
Hannah Moreno

Third Hemisphere

We are based in Sydney, Australia.
Call us on 0408 642 573 or send us an email by filling the form below.

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